Email marketing has the status of one of the first ways to interact with consumers on the web. Its origin took place before social networks, and even more so and advertising in them. In any best mass text service, there are different points of view associated with this type of information distribution: some believe that e-mail marketing is already dead, others simply declare its uselessness. But if you think about it, is it really so useless if dozens of such mailings arrive at each mailbox every day?

Obviously not, and this is what many e-mail marketing companies are well aware of, instead of sitting around arguing about its ineffectiveness. You need to figure out why it is worth taking up this type of advertising, how to set up mailings and attract as many responses to them as possible.

Why use e-mail newsletters?
If you do not take into account the constant reminders of the company to the client, then mailings by mail will help:

Increase product sales
Get feedback and suggestions from a client
Inform about promotions in time
Report company news
Select special offers for the client
Form a client’s trust in the company
All this sounds very good, but for this type of advertising to be effective, you need to create a letter that can not only surprise the reader, but also do it at the right time and for the right audience. To be more specific, let’s consider what types of mailings are:

Welcome letter. Such a letter is sent to the client after registration on the Internet resource. Used for greeting, for providing a discount for the first product — everything is purely individual.
Digest. Used to inform the client about company news. You need to strive to send out exactly the information that can interest the reader, for example, the emergence of new services or products.
Commercial Letter. Everything related to sales is described: from discounts and sales to the most common information describing the reasons for a large number of sales.
Triggers. Notifications reminding the client of his actions on the site. For example, he left some product in the basket and simply forgot about it — we remind him by sending an email, in some cases, you can provide a discount, so the effect will be even stronger.
Informational message. Any information that can win over a person to you fits into this category. Any congratulations on the holidays, information about company events and letters about completed purchases — all this is needed by the recipient. In addition, at the end of such a mailing list, you can ask the client to rate the work of the resource, get comments on the work of the company. In some cases, for example, if a person has not used the services of the company for a long time, it is possible to simply remind him of this.
Letters with information about transactions and service. Any information related to the order is contained in this category. “Your order has been delivered” is the most basic example of such a mailing.